
Burlington, Iowa · Investor overview
Chasity's Garden
A farm-to-fork bistro, hot take-out meals and frozen meal prep, and a subscription brand that ships nationwide.
The concept
One clean kitchen, three ways to sell
The Bistro
Breakfast and lunch in a restored downtown building. Mornings and afternoons, all organic and locally grown vegetables, fruits and meats.
Frozen pickup
Premade frozen meals, picked up at the bistro to heat and serve at home.
Ecommerce
A separate subscription brand that markets the meals online, local and nationwide.

The food
Farm to fork, nothing added
- Organic
- Locally grown
- Free of pesticides
- Free of preservatives
The same standard runs through the bistro menu, the frozen meals and the ecommerce line.

The bistro
La Bohème aesthetic, bistro format
Reminiscent of La Bohème, run as a bistro rather than a bar.
Service
Breakfast and lunch. Pickup and online.
Build-out
4–6 months restoring the building and fitting upgraded equipment.
The Monday gap
Open on Mondays!
Many local restaurants close Sundays and Mondays. We'll serve breakfast and lunch on Monday, filling the gap and building the brand.
Frozen meals
Complete meals, heat and serve in 7 minutes.





Cooked in our kitchen
Same farm-to-fork standard as the bistro
Picked up at the bistro
Frozen, portioned, ready to go
Heated at home
Heat and serve, no prep
Meal Prep Cubes
From freezer to table




Portioned into trays
Frozen into cubes
Built into complete meals
Heated and served
Pickup and ecommerce: Meal Prep Cubes
Freezer to sous vide to table


Why freeze food in components
Zero flavor fatigue
Freeze a complete dish and you lose the chance to adjust it to what you're craving. Freezing in components lets you mix and match, so you get more variety and less of the same dish again and again.
Precision portioning
Freezing food in portioned Souper Cubes trays lets you reheat the exact amount of each component of your meal.
Rapid assembly
The components are already cooked, so you aren't cooking dinner. You're assembling and reheating it. Your meal is ready in under 7 minutes.
The ecommerce engine
Subscription, shipped nationwide
Levels out seasonality
Online subscription revenue doesn't depend on local foot traffic.
Extends the market
Takes the food and the brand nationwide.
Its own brand
A dedicated ecommerce brand: [Brand and brand name in process].
Proven operator
Mark & Chasity helped grow BiOptimizers from $5.7M to $79M (2025). Targeting $98M (2026).
Behind the counter - Operations Software
Recipe and label studio: Chasity's software dev.

USDA nutrient data
Every Meal's Macro's and Ingredient Sources
FDA-Legal labels
Nutrition Facts, ingredients, allergens.
Easy QR sharing
For menus and packaging - Easy, Fast Inventory Management.
Year 1 projection
First Year Storefront Math
$12
average ticket (competitive & profitable)
50
customers per day
5
days per week
$156k+
gross revenue
$66k
profit after overhead and COGS
$12 × 50 customers × 5 days × 52 weeks = $156,000. Ecommerce revenue not included.
The Meal Prep Market Opportunity - National Brands
Meal kits and prepared meal subscription services at scale
| # | Company | Launched | Latest known revenue | Growth story (launch → today) | Status today |
|---|---|---|---|---|---|
| 1 | HelloFresh (Group) | 2012 (US) | $7.3B (2025, global) | €2M (2012) → €6.76B (2025) = ~3,380x growth (338,000%). Peaked at €7.7B in 2024 before intentionally shrinking for profitability in 2025 | Public (FWB: HFG), world's largest meal-kit company |
| 2 | Factor (Factor75) | 2013 | ~$2B (2024, est. — HelloFresh's ready-to-eat segment) | $100M (2020, acquisition year) → ~$2B (2024 est.) = ~20x (1,900%) in 4 years — HelloFresh's fastest-growing brand | Owned by HelloFresh since 2020 ($277M deal) |
| 3 | Home Chef | 2013 | $1B+ (confirmed 2021; Kroger stopped breaking it out since) | From a rented delivery truck to $1B+ in 8 years | Owned by Kroger since 2018 |
| 4 | Hungryroot | 2015 | $700M (2025) | $237M (2022) → $333M (2023) → $700M (2025) = +195% in 3 years; founder-bootstrapped to near-unicorn scale | Private, profitable, reportedly eyeing an IPO |
| 5 | Blue Apron | 2012 | $458M (2022, last full public year); peak was $881M (2017) | $77M (2014) → $881M (2017) = +1,044% (11.4x), then −48% decline from peak by 2022 | Taken private by Wonder Group in 2023 for just $103M |
| 6 | Marley Spoon (+ Dinnerly) | 2014 | $355M (2023, global) | €401M (2022) → €328.5M (2023) = −18% decline YoY | Public (ASX: MMM), shrinking |
| 7 | Daily Harvest | 2015 | ~$200–250M (estimate; not disclosed) | Bootstrapped → hundreds of millions in revenue; reached $1.1B valuation in 2021 | Acquired by Chobani, May 2025 |
| 8 | Sunbasket | 2014 | ~$158M (estimate) | Grew at a reported 80% CAGR (2016–2019) off $125M+ in funding | Private, still operating |
| 9 | Green Chef | 2014 | ~$60M/year at acquisition (2018); current figures folded into HelloFresh and undisclosed | Founded in Boulder → acquired after raising just $15.5M | Owned by HelloFresh since 2018 |
3–5 year outlook
Where the combined business can go
$1.2M–$2M+
Average annual sales at each of Chasity's former restaurants. She is a domain expert at achieving these numbers.
We don't expect that from the Jefferson Street storefront alone. We believe we will significantly outperform these numbers with ecommerce.
In-restaurant
Frozen pickup
Ecommerce subscription
Combined
We believe all three together could grow to that level in the next 3–5 years, possibly faster.
Timeline
From local restoration to national rollout
Months 1–6
Restore and equip
4–6 months restoring the building, fitting upgraded equipment and building the La Bohème-style interior and exterior + indoor/outdoor dining.
Opening
Bistro and pickup
Breakfast and lunch, Monday service, and frozen meals for pickup.
months 9-12
Ecommerce brand
Subscription meals frozen, packed, marketed and shipped nationwide.
The team
Chasity Myers and Mark Effinger
Our combined history covers restaurants, ecommerce, marketing, branding and product development, including edible supplements, healthy baked goods and delicious, experiential non-alcoholic drinks.
Our history and passion lean into this opportunity.



Culinary and operations
Chasity Myers
5-Star chef · Yum! Brands operations executive
3,000+
employees managed
89
stores as Director of Operations
~$130M
annual revenue P&L
$3M+/yr
products she developed for BiOptimizers
- Has performed every task in the restaurant world
- Built performance systems for restaurant teams
- Trained thousands, including company executives
- Ground-up builds and remodels, dozens of stores at once
- Expert in food cost, FDA and OSHA requirements
- Seasoned chef, flavorist, shelf-stability scientist

Ecommerce and brand
Mark Effinger
Chief Product Officer, BiOptimizers
CPO and Cofounder, Nootopia
18
companies launched since 1986
2
grew to Inc. 500 status
$79M
BiOptimizers in 2025, grown from $5.7M
28 years
in ecommerce
- Last startup acquired by BiOptimizers in 2021 (WebNutrients)
- Developed one of the first ecommerce shopping carts (1998–2000)
- Responsible for BiOptimizers product development
- 80% of my startups were bootstrapped to profitability
- Moved to Burlington to make a positive impact on our city
The market
Built to stand on its own
Independent of Burlington
The ecommerce brand reaches customers nationwide, so the concept doesn't rely on local demand alone.
Local upside
The planned steel foundry in Weaver may prove to be a boon to Burlington. We intend to leverage this event into sustainable growth.
A local fixture
A sustainable presence on par with SOM, The Drake, Beancounter, Thyme & Spice, La Boheme and Martini's.


Bonus Revenue Source
Upstairs apartment
The financial offset to the $175,000 building/restaurant acquisition.
$850/mo
Competitive rental income
$1,650/mo
Loan payment with PITI and flood insurance
-$800/mo
Remaining mortgage payment after rent
The cash equation
$50,000
Available by refinancing the 115 N 4th building to a conventional loan.
Increases balance from $118,000 @ $2,990/mo to
~$200,000 @ $2,220/mo.
Current gross lease income: $3,450/mo.
| Use of funds | Amount |
|---|---|
| Building restoration and interior | $6,900 |
| Upgraded kitchen equipment | $23,000 |
| Frozen meal production and packaging | $3,200 |
| Ecommerce brand launch | $1,900 |
| Working capital | $15,000 |
| Total | $50,000 |

Chasity's Garden